Intro: How to Market Cleverness without Selling your Soul completely

10:58 AM me: so what profession banks on cleverness?
11:03 AM Brynna: um
comedy
and organized crime
11:04 AM me: hmm
my timing's not good enough for comedy
but organized crime...
11:05 AM i guess advertising's another one
Brynna: true
and lawyering
me: but that's basically organized crime anyways
11:06 AM Brynna: ha
true

maybe that's not all. maybe there's this book.
this book is--is, not is for--the tweenty-somethinger. no that's not a typo. we like low culture and lofty books. we grew up on simpsons, new kids on the block, hippie-turned-professional parents, Real World, AIM, gchat. we learned to read in books, but learned to play on computers. we can't imagine production without technology, of the instantaneous variety. authority is a myth belied by liberal arts universities and the steam-rolling democracy of blogs. we are in constant contact, and occasionally intense communication. we are figuring out if we want to connect to the world and how--we could always move 4000 miles away with our laptops and live in the woods like thoreau only to have our food delievered by peapod, our books by half.com, our friends and answers by google. we read Klosterman. we have time, liquor, lots of education--and jobs, which coopt our bodies and our schedules, but not our cynicism and cleverness. maybe this is the royal 'we.' we'll see.